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No. 102: Why Wit Matters in Beauty Branding

No. 102: Why Wit Matters in Beauty Branding

Making a case for clever

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Jayme Cyk
May 19, 2025
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I'm On An Antidepressant
I'm On An Antidepressant
No. 102: Why Wit Matters in Beauty Branding
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The word clever isn’t used enough to describe beauty brands. Probably because there aren’t enough out there that fit the bill. That’s not to say the non-clever brands don’t have good ideas, they just…

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